Fenty Beauty Review 2026

When Fenty Beauty launched in September 2017 with 40 foundation shades (later expanded to 50), it didn't just release a product — it sparked what the industry now calls the "Fenty Effect." Suddenly, every major beauty brand was scrambling to expand their shade ranges. Nearly a decade later, Fenty Beauty remains the gold standard for inclusive complexion products, but it's also evolved into a full-range color cosmetics powerhouse with skincare-infused formulas, bold color stories, and category-defining bestsellers.

The hero products speak for themselves: Pro Filt'r Soft Matte Longwear Foundation remains one of Sephora's top-selling foundations for its blurring, photo-ready finish. The Killawatt Freestyle Highlighter duo in "Trophy Wife" (a blinding gold) and "Mean Money/Hu$tla Baby" became instant collector's items. And the Gloss Bomb Universal Lip Luminizer — a non-sticky, rose-vanilla scented shine — has spawned an empire of lip products loved by teens and beauty editors alike.

Quality-wise, Fenty consistently delivers high-impact pigment, innovative textures (cream-to-powder blushes, soft matte lip paints), and packaging that feels weighty and considered. The brand's commitment to cruelty-free certification and increasing use of clean, skin-nourishing ingredients adds genuine substance behind the celebrity name. While prices sit in the mid-to-premium tier ($18–$54), the performance and shade inclusivity justify the cost for most — though those on tight budgets may find dupes in the drugstore aisle.