About PatPat
PatPat is a global direct-to-consumer (DTC) children's fashion brand that has revolutionized the kids' clothing market with its affordable, stylish offerings. Founded in 2014 by Carnegie Mellon graduates Wang Can and Gao Can, PatPat has grown to become one of the largest DTC children's brands worldwide .
The company targets middle and low-income young families in Europe and America with its mobile flash sale model, offering prices approximately 30% lower than Amazon for similar products . Through strategic social media marketing and a focus on customer experience, PatPat has amassed over 20 million global users across 140+ countries.
Detailed Review
Product Quality & Selection
Clothing Quality & Design
PatPat offers a wide variety of children's clothing with playful, age-appropriate designs featuring popular themes like dinosaurs, cars, flowers, and unicorns . The brand focuses on creating clothing that is both stylish and functional for children, with an emphasis on comfort and durability.
While the quality is generally good for the price point, some customers note that sizing can be inconsistent, with items sometimes running larger than expected. The brand also offers maternity wear and home goods, creating a comprehensive ecosystem for young families.
Shopping Experience & Customer Service
PatPat's mobile app and website provide a user-friendly shopping experience with daily check-in rewards, points systems, and frequent sales. The company has mastered social media marketing, particularly on Facebook where it maintains a strong presence with over 6 million followers and active "mom groups" that provide product feedback.
Customer service is generally responsive, and the brand offers a 30-day free return policy. However, some international customers have reported longer than expected shipping times, which is common for direct-from-manufacturer shipping.
Pricing & Value
PatPat's primary competitive advantage is its exceptional value proposition. By utilizing a direct-to-consumer model and leveraging Chinese manufacturing capabilities, PatPat offers prices that are typically 30-50% lower than comparable products on Amazon or from traditional retailers like Carter's and Gap .
The brand frequently runs promotions, offers tiered discounts (e.g., $8 off $65, $18 off $125), and maintains a points system where customers can earn rewards for purchases and reviews . This aggressive pricing strategy makes children's fashion accessible to budget-conscious families without sacrificing style.
Pros & Cons
Pros
- Exceptional value with prices 30-50% lower than competitors
- Wide variety of trendy, child-appropriate designs
- User-friendly mobile app with daily rewards program
- Strong social media presence and community engagement
- Frequent sales and promotional events
Cons
- Inconsistent sizing across different products
- Longer shipping times for international orders
- Quality can be inconsistent on some items
- Limited physical presence (online-focused business)
Final Verdict
4.5/5
Excellent Value in Children's Fashion
PatPat delivers outstanding value for budget-conscious families seeking stylish children's clothing. While there are some inconsistencies with sizing and shipping times, the combination of trendy designs, aggressive pricing, and user-friendly shopping experience makes PatPat a top choice in the children's DTC fashion space. Their innovative social media strategy and community engagement set them apart from traditional retailers, creating a loyal customer base among young families worldwide.
Rating Summary
Key Features
Global Reach
Ships to 140+ countries worldwide
Mobile-First
User-friendly app with daily rewards
Best Value
Prices 30-50% lower than competitors
Community Driven
Active mom groups for product feedback
User Reviews
"The quality is amazing for the price! My daughter loves the unicorn designs and the clothes have held up well through multiple washes."
"Great prices and cute styles, but sizing is inconsistent. Always check the size chart before ordering."
"The app is so easy to use and I love the daily check-in rewards. Shipping took a while but worth the wait for the savings."
